The success in the craft industry is due to many factors, but we see craft beer popularity rising every day. We can attribute this achievement to the particular presentation in the box for beer bottles at first. Although, more importantly, to the selection of raw materials and the process of natural processing.
Additionally, while the biggest exporter of artisanal beer remains the US, in the UK, it seems to have taken off. So much so that between 2008 and 2017 hundreds of microbreweries were born.
Craft Beer Popularity Rising Every Day
First, with the growth and evolution of the craft beer industry, there is a need for companies to mark a difference from their competition. One of the most important factors that can help us to achieve this is the presentation and packaging of the product.
Second, in the US, it is also at the top of product marketing. It is common to find local artisan beers with a high care in the design of their labels. And not only in the labels. Also, the type of bottle, the sheet, the outer packaging, and more. The whole set is studied to offer the consumer the information and attraction necessary to consume it.
Beer Brands Worldwide
In traditional countries like Denmark and the UK, there are over 25 small brewers per million inhabitants. In southern European countries, such as Spain, there are only 4.7 small breweries per million inhabitants.
Additionally, it seems that there is a clear trend in consumption and some entrepreneurs have found their niche there.
Firstly, the craft beers are made with high-quality materials. In some cases, they are ecological and use a very careful processing process. Also, they tend to not be filtered, retaining the original flavor and aroma.
Second, protecting glass with the proper packaging can be difficult. Therefore, knowing how to apply the right amount of stretch film to wrap the pallet right is fundamental.
Third, with automatic and semi-automatic stretch wrapping machines it is easy to quantify the stretchability of the wrap once applied to the pallet. Measuring correctly the amount of plastic to protect your goods is fundamental and can save costs in a huge way.