E-Commerce packaging challenges in all industries are a reality. The UK packaging sector has been able to adapt perfectly to the global economic crisis. Nowadays, we can see different packaging challenges and trends. Also, we see a lot of investment as well as by internationalisation of companies in the industry.
Talent and research
Firstly, we are talking about thousands of companies involved in the packaging sector. There is a significant supply chain that ranges from suppliers of raw materials to manufacturers. Also, packaging machinery specialists, distributors and end users.
Secondly, a reality in recent market research is the trend of consumers demanding multifunctional packaging. Thus, this requires a high technical complexity. Many are prioritising preservation, dosing and design qualities.
Thirdly, the first thing is to bet on the talent of people. This skill is necessary to meet these business objectives. Also, to be able to stand out from the competition. Thanks to understanding these aspects well, the levels of hiring in middle and professional positions have begun to increase in our country. Likewise, the demand for qualified personnel has been revived.
The other side of the take-off is the greater investment in research and development projects. This situation happens many times in collaboration with universities and technology centres. A fact that has brought new materials that are more ecological and biodegradable. There has been an improvement in the manufacturing processes, as well as new techniques of packaging and conditioning of products.
In this way, our packaging industry and all related sectors have increased their investment, thus achieving a competitiveness comparable to that of other European countries.
E-Commerce Packaging Challenges: the opportunity of packaging with e-commerce
Traditional companies are trying to expand their market share by selling online. Thanks to the advantages online sales offers to customers, new businesses appear every day online.
Furthermore, customers require specific packaging qualities. They don’t only protect the product and ensure that it arrives in perfect condition. Hence, they are the first image that the customer has of the company to which he has bought.
For this reason, it is critical to know how to take advantage of the opportunity offered by choice of a perfect packaging for e-commerce. We look for resistant, flexible and of high quality. Hence, to ensure the total protection of the product, from the seller to the consumer.
In short, we are in a moment of opportunity, which well used, will be decisive for the development of the packaging sector.